Y USA Healthy Kids Day
A fresh, playful, and youthful campaign designed to promote YUSA’s Healthy Kids Day®, a day-long event devoted to educating children and families about healthy habits as they head into summer.
CLIENT BACKGROUND
Every year, hundreds of Ys across the country host Healthy Kids Day®, a day-long event devoted to educating children and families about healthy habits as they head into summer. Healthy Kids Day® is also an invitation for families to explore camp and summer learning opportunities at the Y. We collaborated with the Y- USA marketing team to develop a fresh theme and visual language to promote the event.
Previously, we worked with Y USA on Healthy Kids Day®, and we developed the theme "Awaken Summer Imagination.” They wished to continue with that theme the following year but evolve it with custom photography and illustrations focusing more on healthy activities. The entire design refresh included English and Spanish versions of banners, posters, t-shirts, social media and web assets, and an attention-grabbing sticker for shipment boxes.
PROJECT GOALS
Build upon the previously developed theme “Awaken Summer Imagination” using intentional custom photography.
Communicate the event’s theme in a playful, youthful, attention-grabbing way focusing on health while working within the Y USA brand.
Extend designs across various marketing materials, both digital and print in English and Spanish.
SERVICES PROVIDED
Art Direction
Print Design
Information Design
Animation
DELIVERABLES
Photography
T Shirt Designs
Banners
Posters
Shipping Stickers
Website Banners
Social Media Assets
Animated Social Graphics
Theme Evolution
While developing the original “Awaken Summer Imagination” campaign, we were challenged to use existing Y USA photography due to time and budget constraints. While that campaign was successful, the following year Y USA gave us creative control to build upon the original concept. We were given the budget and time to develop photography specifically for this campaign. We worked with a local photographer and strategically selected models resulting in even stronger visuals than the previous year.
These are posters and flyers from the original 2018 campaign using existing photography and illustrations focused more on imagination.
These are posters from the 2019 campaign using photography created intentionally for this campaign, featuring full expressions and new illustrations in-line with Y USA’s health initiative.
Print Materials
Printed materials included t-shirts, posters, banners, and a sticker for shipping materials for the event to Y locations across the United States.
Digital Assets
Various digital assets were created to promote the event including an animated graphic, multiple options for Facebook cover images, Twitter and Facebook posts, and web banners. Web banners were created in three different sizes in English and Spanish.
