Y USA Stem for All
Eye-catching, youth-focused social media images, gifs, and posters to support a gender equity in STEM campaign for Y USA.
CLIENT BACKGROUND
Y USA was seeking eye-catching, youth-focused social media assets to support gender equity in STEM campaigns, just in time for back-to-school. These gifs were posted and shared on Twitter and Facebook to help guide followers to learn more about the Y's STEM offerings during after-school programming and camp.
PROJECT GOALS
Create gifs or images for social media to guide followers to learn more about Y USA’s STEM offerings while working within the Y USA brand.
Extend the STEM campaign into physical learning spaces with posters.
SERVICES PROVIDED
Information Design
Illustration
Print Design
DELIVERABLES
Gifs and Images for Social Media
Print Poster
Quiz Gifs
Some of the research that was supplied to us became "quiz-style" gifs, and the rest were translated into still images that became their own series.
STEM Facts Series
There were a series of still infographic-style images for social media that communicated facts about gender equity in STEM.
STEM Careers Series
These social media images were still graphics comparing STEM skills with careers that have a traditionally high percentage of women involvement.
STEM Poster Series
The digital campaign was so successful that Y USA returned with a new request — to extend the digital campaign beyond social media and bring the messaging into physical learning spaces. We then created posters displaying a diverse variety of youth characters (based on real-life STEM heroes) to inspire all children to see themselves in a STEM career. These were printed and shipped to select Y branches. The posters were also made available for download by Ys across the country.
